As the January sales are in full swing, shoppers are hunting for bargains and in some cases fighting for the best deals!
Even with a bargain in sight, customers get frustrated and agitated by long queues and poorly designed store layouts. If shoppers are made to wait in confusing and unorganised queues, they will become more impatient, leading to longer waiting times, poor customer experiences and bad publicity. Which in turn, could damage the likelihood of return visits, in preference to better organised retail competitors!
Good queue management can help retailers increase sales revenue and reduce costs and simultaneously eliminate the negative experience encountered by consumers. Once this is managed, the retailer can look to increase sales by taking advantage of what is probably the most effective impulse location within the store, by using in-queue merchandising (IQM).
For more information, and to find out how your queue can work for you, call Tensator’s Retail Specialists on
+44 (0) 1908 684600.