Tensator Group’s Head of Business Development David Cohen discusses the challenges retailers face in marketing to multiple generations in his exclusive article in Chain Store Age on Multichannel Engagement: From Teens to Seniors and Everything in Between.
From mobile tech-savvy teens to the octogenarian shopper, retailers are perhaps for the first time ever addressing the widest and most diverse customer set in history. With life expectancy in the United States at an all-time high, the economy in an upswing and more people connected than ever before through smartphones and smart jewelry, retailers are marketing to increasingly wider and diverging audiences.
David offers practical tips to help retailers address the impact of age on customer journey preferences as well as advice on balancing traditional branding, marketing and customer guidance with innovative mobile and other technology options. To read the whole article please click here.