NRF 2014: Tensator Unveils In-Store Experience Makeover; Launches Elevated Retail Technology Solutions
NRF 103rd Annual Convention & Expo — NEW YORK, NY — January 13, 2014 – Tensator (Booth #4201), the world’s leading queue management and customer journey specialist, today announced it will be offering retailers attending NRF an opportunity for a “store makeover” to help elevate their customer’s in-store experience. As part of the Makeover, Tensator will be showcasing several new retail technology solutions at this year’s NRF 2014 ‘Retail’s BIG Show’ being held January 12-15 at the Jacob Javits Center in Manhattan, New York.
“Capitalizing on the show’s theme, ‘Elevated Perspectives,’ Tensator is providing attendees with the ability to really see how an in-store customer experience ‘Make Over’ using elevated retail technology can positively impact their bottom line,” said Bill Vetter, SVP and General Manager, Tensator, Inc. “Our solutions are designed with the customer journey in mind to significantly improve the omnichannel experience — increasing efficiency, the ability to capitalize on/maximize every saleable square inch of retail space, while delivering optimal and personalized customer service.”
New Tensator Retail Technology Solutions being showcased at NRF 2014 include:
- Interactive next-generation digital signage – Tensator’s Virtual Assistant with push button Interactivity uses cutting-edge technology to project an image and create the illusion of a real person, to deliver multi-lingual communications, FAQs, help and advice, specialist, directional and informative messaging as well as promotional branding. The Interactive Tensator Virtual Assistant provides a unique and visually compelling solution that can answer the most pertinent and frequently asked questions with round the clock availability and immediate responses; freeing staff to handle more urgent or personalized requirements.
- In-Line Greeter – A mobile, personalized virtual queue management greeter application for tablets including the iPad, enables retail sales staff to immediately and proactively engage with customers from the minute they enter the store. Tensator’s In-Line Greeter delivers a high-tech offering that allows retailers to capitalize on customer preferences, eliminate waiting in lines and transform customer visits into personalized experiences.
- eQ Call Forward with Dynamic PDUs (Positional Display Units) – Tensator’s queue management/call forward technology platform incorporates digital media, manages a database of reporting information as well as advertising media. Sleek, dynamic, flashing PDUs provide way-finding information to cashiers or service points indicating where the next available service position is located – immediately speeding up the queuing process and adding sophistication and a service orientation to the entire checkout process.
- Digitally Printed Fabric Panels – Tensator’s newest attention-grabbing graphic design panels create instant ambiance, guidance and promotional branding enabling retailers to highlight special events and/or offerings easily and affordably.