UK retailers have enjoyed a busy summer of sales, capitalising on the patriotic atmosphere of the Diamond Jubilee and London Olympics. With sales boosted by as much as £1.07bn as a result of this summer’s major events (i), retailers need to make the most of the increased momentum and enhance the customer’s in-store experience to prevent a slump in sales in the notoriously slow autumn period.
Planning an engaging, efficient and effective customer journey is essential to capitalise on a successful summer and continue to drive sales before the busy Christmas season. By concentrating on a few specific areas, retailers can maintain healthy profits and really hit the ground running as the festive season approaches…..
Read the full article on the Retail Focus website. – Opinion: Combating the post-summer slump