Do retailers need to up their game to avoid continual losses to online rivals?
Consumers have more choices than ever before on how to shop. Armed with their mobile devices they have instant access to pricing and availability information; they can even choose Click and Collect to pick up items shipped to store or have them shipped direct to home. How does all this impact the in-store experience?
Will Webrooming, the practice of researching items online and then purchasing them in-store or Showrooming, browsing for items in a store and purchasing them online later, win the consumer heart? Are shoppers willing to wait in line or prefer going online? Is there a sustainable business model for both, and are there any crossovers?
Take a moment to fill out our in-store vs. online shopping survey and let us know what you think about the latest trends and factors impacting the shopping experience.