Next-generation digital signage that uses the latest in holographic imaging has been officially launched by leading queue management solutions provider Tensator.
Utilising state-of-the-art audio visual-technology, the customisable Virtual Assistant creates the illusion of a real person by rear-projecting a video image onto a shaped acrylic screen.
The unique advertising and instructional platform can convey any information, brand or promotional messaging, is operational 24/7, 365 days a year and its identity and language can be changed to suit any requirement.
Already in place in the UK, at London Luton Airport and Birmingham Airport, the Tensator Virtual Assistants are generating interest across the world, with orders already placed by other airports and from companies in a range of sectors.
Ajay Joshi, Tensator’s media product development manager, commented: “Interest within the airport sector has been phenomenal and we have interest from across the globe.
“However, as the Tensator Virtual Assistant can deliver any type of message in any environment, whether that’s reinforcing a message, advertising a product or service, the potential is enormous across all sectors, from transport, retail and finance, to leisure and the public sector.”
Together with the Virtual Assistant solution itself, Tensator offers a total consultancy service that includes everything from creating ideas and designs to commissioning actors, writing scripts, filming and final installation.
As a consultant, and working with in tandem with the digital advertising specialist MediaZest, Tensator works with clients to develop a system brief to match exact requirements. This includes creating a concept design, composing scripts to include key messaging, commissioning actors, film production and system installation.
It is envisaged that the next-stage developments of the Tensator Virtual Assistants will include interactivity, wayfinding and virtual helpdesks.