Why omnichannel retail is more than just a buzzword

Why omnichannel retail is more than just a buzzword

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Ajay Joshi speaks to Information Age about the importance of the omnichannel to retail.

Technology has a way of sweeping up markets – or even entire industries – into a whirlwind of hype. If every microchipped wonder that was billed to change the world had ever come close, we might be closer to Stanley Kubrick’s vision of the future.

As far back as the early 2000s, when the UK was caught up in a fever of leaving behind the familiar in a resurgence of space-age wonderment, there were countless column inches and airtime minutes declaring that the unstoppable success of online brands would sound the death bell for traditional high street retailing.

Continue reading here: http://www.information-age.com/industry/uk-industry/123459054/why-omnichannel-retail-more-just-buzzword