This month (October 2010), Retail Design magazine tackle the issue of queuing and Tensator give advice on how retailers can take the pain out of the queue.
Tensator’s General Manager for the UK and Europe, Kevin Hickson, recommends that a single line call forward system can help retailers to reduce walk-aways by 96%, improve service times by 30% and improve customer’s overall in-store experience.
Kevin identifies that customer’s expect more from their shopping experiences and that shouldn’t stop when they reach the till point, instead customers should be kept entertained whilst in line and retailers should be doing all they can to keep wait times to a minimum. He also identifies that a well thought out store layout is vital, and that clear entrance and exit points are a must to create a more efficient queue flow structure.
To see the full article, check out Retail Design now!
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